Yo, Our Design so far

I’ve finally got my design done as well as the “final” finalisation of our ideas. But first with my design, I included a image of a white Sumatran tiger that is obviously a very rare and endangered animal which emphasises our topic of animal welfare. I found the image online but I had further sharpened and erased half the image, I feel that it not only saves space to the name and other various doodads but is a more visually appealing way to emphasise that the image of the tiger is fading and without animal welfare preserving their safety, the “image” will eventually disappear aka. Deeper meaning.

As with the vines, it adds a more natural effect the image, serving as a nice doodad as well as a suitable atmosphere and feel for the campaign name. But all in all it’s a visual extra for decoration.

The font I think suits the name, nothing too fancy as it would only exaggerate the layout of the logo which we don’t want which will only make the image too busy for everyone to really analyse and take in.

Take a look…



Front



Back



The ideas we have decided to do was to create a long video that will be the interview with the RSPCA official, second the 1 advertisement for our campaign. We had originally planned to create 2 but due to a strict time frame we have no choice to plan the production of 2 videos, it won’t affect our entire “feel” of the campaign but will just demean the message of our campaign just a tad bit.

Again our group has been working hard on preparing other work for other elements of the company and campaign, the theme and plot of our videos will be discussed and hopefully finalised ASAP. The amount of workload that we are undergoing is not only stressful but has forced us to prioritise our work.

~~Timmy