Overall, becasue of each group members fully pay attention and cooperate with each other, and therefore we could be able to get both videos done within three days during the Easter break. Moreover, everyonw did a very good job as thier own post and duty, especially the group leader where he spread up the work and job for the group member, so that each one received equal works. (No one get less and no one get more) Since, there was no one coming up to argue about the load of the job, and I reckon it is a pretty good sign for the begining of a group work.
There is one thing I really appreciate with, in which is each group memebr is patient enough to listen to any idea from different members. For example, remember the ad we did, it did not follow the intial idea that we planned before. (Becasue we are realized hat it is extremely difficult to film active puppy) Basically, most of the scenes in the finally outcome were the decision we made on the spot. At that moment, I still remember each of us has given different suggestion. Such as, filming location, shooting angle, different movement in the the camera and so on. (Just said we need to start another movie from zero, and there is no time for us to make plan first. If each one is hardly to accept opinion and just go for the one they think about, and then it will be impossible to finish a brand new video which everyone feels satisfied whith it) Seems like the group noticed the situation we were in at that time, and did not want that worst condition from happening. Therefore, we have to cooperate to allow everyone workings under a good atmosphere.
Even though we are not any so called professional. However, we eventually did 2 OK videos within a short period, and can be able to maintain this kind of group work. I reckon we had already done the best job.
Ps. That was a very good chance to experience how to work properly with a group. Thanks for every group member.
Sunday, April 26, 2009
conclusion
Although we finally finish our video which aims to help raising awareness from people of animal welfare issues. I think our group cooperate really well. Firstly, the idea of video comes to a yes from every group member. Although sometimes we've got different point of views, but then in the end we sort out peacefully because the whole group wants to work together. If different group member insists on working their own idea, it is not possible for us to complete on time.
I feel lucky that RSPCA can do an interview with us and they also bring us a dog waiting to be adopted for interview as well because we contact them in a rush, so initially I don't think we can do it so successfully. Another video although is short, but then it took quite a long time to shoot it because it is outdoors. But at the end, we still can finish it.
I hope this two videos can help a bit to promote the awareness although it is really a small production and we are not professionals. The stray animals problem may not be as serious as those in developing countries, but then we should still put more effort in supporting the animals protection organization as they are doing a hard job. The simplest thing we can do is when we become a pet owner, we should be a responsible one and when we see any stray animals, try to contact relevant organizations to save them. If each of us contributes a bit, the whole world will change into a better place for animals.
Finally, I would like to thank my group mates for being so supportive throughout the semester as the group work is hard,the RSPCA for helping us to do the interview and also the help given by the teacher in every stage of our production.
I feel lucky that RSPCA can do an interview with us and they also bring us a dog waiting to be adopted for interview as well because we contact them in a rush, so initially I don't think we can do it so successfully. Another video although is short, but then it took quite a long time to shoot it because it is outdoors. But at the end, we still can finish it.
I hope this two videos can help a bit to promote the awareness although it is really a small production and we are not professionals. The stray animals problem may not be as serious as those in developing countries, but then we should still put more effort in supporting the animals protection organization as they are doing a hard job. The simplest thing we can do is when we become a pet owner, we should be a responsible one and when we see any stray animals, try to contact relevant organizations to save them. If each of us contributes a bit, the whole world will change into a better place for animals.
Finally, I would like to thank my group mates for being so supportive throughout the semester as the group work is hard,the RSPCA for helping us to do the interview and also the help given by the teacher in every stage of our production.
Left to do...
Overall it was fun doing the research upon our topics and understanding the job of organisations such as the RSPCA. My group members and I enjoyed the shooting of both our videos and learnt a lot of skills which will definately help us in the future.
Our main focus after this would mainly be the editing process and hopefully the main videos will turn out the way we wanted at the beginning of this project. I would like to thank all my group members for their efforts in making this project and blog posibble. Thanks guys!
-Shreshta.B
Our main focus after this would mainly be the editing process and hopefully the main videos will turn out the way we wanted at the beginning of this project. I would like to thank all my group members for their efforts in making this project and blog posibble. Thanks guys!
-Shreshta.B
Video N Organisations
http://www.youtube.com/watch?v=ZHMctqbi614
I have no words for this video....All I can say is IT NEEDS TO STOP!
We need to realise the cruelty these animals are being victims of and bring about changes in their lives. The least we can do is support organisations developed to fight for these voiceless creatures some of these include:
I have no words for this video....All I can say is IT NEEDS TO STOP!
We need to realise the cruelty these animals are being victims of and bring about changes in their lives. The least we can do is support organisations developed to fight for these voiceless creatures some of these include:
- RSPCA
- PETA
- OIPA
- OIE
- SAFE
Please help supporting them!
-Shreshta.B.
Saturday, April 25, 2009
Overall Evaluation of the Project
Production Skills
As this was the second experience of having professional exercise with actual camera equipment, most of members knew how to treat the camera and use the equipment in the right way. However, there always occur mistakes and unskilled things. I realised that drawing and imagining the scenes in the mind and the taking these scenes in the reality are slightly different so I had to change the original treatment slightly. The film became much longer than what I had planned. Moreover, finding and fixing good camera angles and positions took a long time and gave many NGs. I worked as a camera operator as well for both films and my group members helped me with fixing the shot angles and size to look good.
Difficulty of filming a dog
Filming a dog was very harder than what I had expected. It was hard to catch good shots of dog because the dog was running all the time. Kayu’s dog was supposed to look like an abandoned dog but the dog looked so happy and exciting to come out from home. Our group members had to put so much effort on controlling and managing the dog to be calm and relaxed. After spending 2 hours, we were able to complete the shooting film with the dog.
Team Cooperation
Our group members were all nice, kind and cooperative so I was able to finish the film project with a nice atmosphere. They all helped each other during the filming. We all shared the ideas about the film if there are any problems or need for any development. Also, they all acted from a sense of duty to care the camera equipment as they all helped with each other to set up and carry the camera.
Even though our films had mild problems such as time management and immature production skills, it was very good experience about learning professional production skills including reviewing the skills from the last semester and developing the skills. Group project can be very hard if there are conflicts but our group members worked hard and participated in the project with good attitude. They all respected each other and tried their best to help each other. Even though the film is not very perfect and it was a process to learn more about production skills in detail, I really enjoyed producing the short video with my group members and this film will be the milestone for the development of my next film.
As this was the second experience of having professional exercise with actual camera equipment, most of members knew how to treat the camera and use the equipment in the right way. However, there always occur mistakes and unskilled things. I realised that drawing and imagining the scenes in the mind and the taking these scenes in the reality are slightly different so I had to change the original treatment slightly. The film became much longer than what I had planned. Moreover, finding and fixing good camera angles and positions took a long time and gave many NGs. I worked as a camera operator as well for both films and my group members helped me with fixing the shot angles and size to look good.
Difficulty of filming a dog
Filming a dog was very harder than what I had expected. It was hard to catch good shots of dog because the dog was running all the time. Kayu’s dog was supposed to look like an abandoned dog but the dog looked so happy and exciting to come out from home. Our group members had to put so much effort on controlling and managing the dog to be calm and relaxed. After spending 2 hours, we were able to complete the shooting film with the dog.
Team Cooperation
Our group members were all nice, kind and cooperative so I was able to finish the film project with a nice atmosphere. They all helped each other during the filming. We all shared the ideas about the film if there are any problems or need for any development. Also, they all acted from a sense of duty to care the camera equipment as they all helped with each other to set up and carry the camera.
Even though our films had mild problems such as time management and immature production skills, it was very good experience about learning professional production skills including reviewing the skills from the last semester and developing the skills. Group project can be very hard if there are conflicts but our group members worked hard and participated in the project with good attitude. They all respected each other and tried their best to help each other. Even though the film is not very perfect and it was a process to learn more about production skills in detail, I really enjoyed producing the short video with my group members and this film will be the milestone for the development of my next film.
Evaluation of Team Work
Firstly, all of our group members were really nice to work with. Although we divided our each roles for the project, everyone helped each other and also, if someone get the ideas or suggestion for the film, we shared and discussed together.
However, there was also a problem that we had poor time management to take the video. For example, for our second filming, we did not scheduled properly so that it took more 2 hours than we expected.
Overall, although there was a little problem, I think it was really great opportunity to experience and learning production skills and how to work as a group properly. Sometimes, we had difficulty but we tried to respect and communicate each other. Therefore, I was really happy to work with them and could do my best for my group and films as well.
However, there was also a problem that we had poor time management to take the video. For example, for our second filming, we did not scheduled properly so that it took more 2 hours than we expected.
Overall, although there was a little problem, I think it was really great opportunity to experience and learning production skills and how to work as a group properly. Sometimes, we had difficulty but we tried to respect and communicate each other. Therefore, I was really happy to work with them and could do my best for my group and films as well.
Friday, April 24, 2009
Final Campaign Poster
Hello Members, this is the final poster of our campaign (Mates in Love: I think Therefore I am). I changed the design slightly because the previous poster that i designed was too simple and too similar with our brochure. I think the contrast of yellow and black colour is very good as we can see the text very clear. I added some other photos of animals in the poster because I want people to see the different emotions of the animals (sad, happy, lonely and hungry). This poster delivers a message saying that animals can think and feel just like humans. Therefore, they can’t be abandoned and treated badly. They should be protected and loved by people.
Anyway I hope this poster works well. Thanks guys.
Shocking truth in China
I came across this shocking video while doing my research. This video shows how the animals in China are tortured, bashed and then skinned live.
http://www.peta.org/feat/ChineseFurFarms/index.asp
These animals are being slammed on hard surfaces which causes severe bone damages and suffering to the animal. After their fur is peeled off they are thrown away onto a pile of other naked animals depsite the fact that they are still breathing.
"One investigator recorded a skinned raccoon dog on the heap of carcasses who had enough strength to lift his bloodied head and stare into the camera. "
Animal cruelty is present in each and every part of the world and we as individuals need to stop this from spreading even further.
-Shreshta.B.
http://www.peta.org/feat/ChineseFurFarms/index.asp
These animals are being slammed on hard surfaces which causes severe bone damages and suffering to the animal. After their fur is peeled off they are thrown away onto a pile of other naked animals depsite the fact that they are still breathing.
"One investigator recorded a skinned raccoon dog on the heap of carcasses who had enough strength to lift his bloodied head and stare into the camera. "
Animal cruelty is present in each and every part of the world and we as individuals need to stop this from spreading even further.
-Shreshta.B.
Yo ! All Done
Well last entry for now, overall I want to thank the whole group Sunny, Boae, Yammi, Shreshta, K.Y for participating and putting so much time and effort into this group project it made things a lot easier. Best team ever.
As for now we are underway on editing, we have both our tapes and are ready to turn these into (hopefully) pro-quality videos. This includes cutting out useless footage, bloopers, and overlaying some footage with other footage that we want to include especially in our interview e.g. Voice over other images.
This topic was most certainly enjoyable to do, it has helped me to understand how serious this issue is at the moment and that the people who dedicate themselves to promoting and helping these organisations are to be considered heroes and animal’s best friend.
Thanks for keeping track of our blog.
Hope you enjoyed it.
Ta
~~Timmy
As for now we are underway on editing, we have both our tapes and are ready to turn these into (hopefully) pro-quality videos. This includes cutting out useless footage, bloopers, and overlaying some footage with other footage that we want to include especially in our interview e.g. Voice over other images.
This topic was most certainly enjoyable to do, it has helped me to understand how serious this issue is at the moment and that the people who dedicate themselves to promoting and helping these organisations are to be considered heroes and animal’s best friend.
Thanks for keeping track of our blog.
Hope you enjoyed it.
Ta
~~Timmy
Wednesday, April 22, 2009
How we processed for 2nd filming
-As we decided to shot out second film/advertisement with Kayu’s dog, Arbie, we needed to go Kayu’s place. (Kayu’s place was Matraville and it takes about 1 hour to get there by bus) After taking Arbie to the place that we decided to shoot, we realised that the place is not suitable to shoot with playful dog because although the place was good, the place was quite small and near the road and we thought it might happen that the dog run away to road so we needed to find new place. Fortunately, near the place, there was a huge park and we made our second film at the park.
-During taking the film, it was really hard to control the dog. The dog was really playful and often ran away from the camera frame. So, every member needed to ran and call his name to catch the dog. For these reason, we took more than 2 hours for about 2mins advertisement. (we expected it could be taken for 1 or maximum 2 hours)
-As we shot with running dog and at the park, we shot wide shot scenes mostly. Also, for the lighting, we used natural lighting because we were at outside so we were not able to use unnatural lighting. (So, it was quite difficult dealing with shadow of people that were not supposed to be in the frame)
- For the filming, Boae and I worked as a camera man and assistant and also, acted as walking people in some scense. Yammi acted as an main actor for the film. Kayu and Tim set the camera and halped to control and catch the dog for the filming.
-During taking the film, it was really hard to control the dog. The dog was really playful and often ran away from the camera frame. So, every member needed to ran and call his name to catch the dog. For these reason, we took more than 2 hours for about 2mins advertisement. (we expected it could be taken for 1 or maximum 2 hours)
-As we shot with running dog and at the park, we shot wide shot scenes mostly. Also, for the lighting, we used natural lighting because we were at outside so we were not able to use unnatural lighting. (So, it was quite difficult dealing with shadow of people that were not supposed to be in the frame)
- For the filming, Boae and I worked as a camera man and assistant and also, acted as walking people in some scense. Yammi acted as an main actor for the film. Kayu and Tim set the camera and halped to control and catch the dog for the filming.
Short Film Proposal - Advertisement
Title:
I Think Therefore I am
Essential Idea:
Our group’s another short video project is an advertisement of the campaign ‘I think Therefore I am’ approaching the issue of abandoned animals and the awareness
A depressed and lonely white dog walks around in a park in Matraville. The dog doesn’t know where he is and where to go. The dog finds two girls walking in the park and follows them. The two girls are very embarrassed and ignore the dog with an annoyed look.
The lonely dog tries to find other friends in the park. The dog finds a girls sitting and reading a book in the park. The dog goes closer to her and gives interests to her. But the girl makes contortions of the face and walks away from the dog. The dog keeps following her and shows interests to her. She finally sees that the dog looks very lonely and needs to help. She holds up the dog and hugs the dog. They smiles and be happy friends.
The text ‘I Think Therefore I am’ comes up in the screen and campaign name, supporting company name and team members name are displayed in the black screen.
This advertisement tries to approach the meaning of the title ‘I Think Therefore I am’ saying that animals have feelings as humans do so they have rights to live well and need to be protected and shouldn’t be abandoned.
Duration:
1 minute
Audience:
This advertisement is for everyone in Australia but mainly for international students in Australia, ages between 17 to early 20s because they are less aware of animal welfare so they will be the target audience of this video.
Context:
Internet banner ads (eg. In Yahoo and MSN), DVD and YouTube
Usually, young people don’t watch TV very often. Instead, they use internet and love to watch YouTube videos. Therefore, this advertisement should be placed on the internet such as well known searching website, Yahoo and MSN so that young students can approach this advertisement easily. Also, the advertisement is made on DVD. It is distributed to several universities such as UTS, UNSW and Sydney University. This advertisement is about giving people awareness of abandoned animals so putting DVDs on a big screen in the campus restaurants or lecture buildings is a very effective way to educate to young people to have their big interest and attention through this advertising. The advertisement is definitely placed in the campaign website and the supporting company (bigcatmedia) website as well.
Platform:
DVD Commercial advertisement and online marketing
Genre: Advertisement
Shooting Place: Park in Matraville
Crew:
Director/Writer: Boae & Sunny
Producer/Production Manager: Yammi & Shreshta
Camera Operator: Tim
Sound Recordist/Boom Swinger: Kayu
Casts: Kayu’s dog
Yammi (a sitting girl)
Boae & Sunny (Walking people)
Tim & Kayu (Extras)
Hello members, i followed the structure that we've learnt in the last semester with Julia. This is the final proposal for the second video.
Tuesday, April 21, 2009
Info found!
Today while doing my research for the assignment I came up with a range of abuses/cruelties poor animals become victims of. Reseach states that most common exanples include:
- Abandoning an animal or failing to provide regular care
- Failing to provide appropriate veterinary treatment for an animal suffering from an injury or illness
- Using an animal to perform an illegal activity such as dog-fighting or cock-fighting
- Failing to provide appropriate shelter
- Beating, torturing, mutilating or otherwise harming an animal
- Failing to provide sufficient food or water
After doing the research I have conducted throught this project I strongly believe that we should help fight animal cruelty in any way we can whether it be by reporting animal abuse or just by raising your voices for voiceless animals.
People should stop making them perform on their commands and treat them with respect and love. Such violence against animals will soon become an issue for social justice if this doesnt change.
-Shreshta.B.
Monday, April 20, 2009
How we processed for 1st filming
-After contact with RSPCA staff, we made an appointment with the Education Manager in RSPCA, Lauren Preston. The appointment date was 7th of April and meeting time was 2o’clock at UTS library. But we thought interviewing at the library is not suitable so that we decided to have the interview inside blue building. (The place where we shot was one of the lecture rooms in ground floor)
-For the interview, Shreshta was a interviewer the reason was that she has got a good pronunciation of speaking and also, communication skill. Yammi wrote a script and questions for interview. Also, Me and Boae did a camera man and assistance and Kayu and Tim help us to set the camera and gave some advices to have good scenes.
-During the interview, there were not many NGs, but it was quite difficult that the dog Lauran brought was so playful so, it was hard to control him to shoot the video. (Because of this, Lauran had to hold him from beginning to end of interview)
-As the first film is for interview, we mostly shot medium close up scenes. Also, when we took the question and answer scenes separately, we tried to make more looking room in the frame and pan from interviwer to interviewees as well.
- For setting the lighting, it was not bright enough with light from fluorescent lamp so that we used natural lighting and lighting from fluorescent lamp together.
-For the interview, Shreshta was a interviewer the reason was that she has got a good pronunciation of speaking and also, communication skill. Yammi wrote a script and questions for interview. Also, Me and Boae did a camera man and assistance and Kayu and Tim help us to set the camera and gave some advices to have good scenes.
-During the interview, there were not many NGs, but it was quite difficult that the dog Lauran brought was so playful so, it was hard to control him to shoot the video. (Because of this, Lauran had to hold him from beginning to end of interview)
-As the first film is for interview, we mostly shot medium close up scenes. Also, when we took the question and answer scenes separately, we tried to make more looking room in the frame and pan from interviwer to interviewees as well.
- For setting the lighting, it was not bright enough with light from fluorescent lamp so that we used natural lighting and lighting from fluorescent lamp together.
After the break!
In the class after the break when everyone was done with shooting their ideas. The class as a whoel went through bits and pieces of each others work and made suggestions about how it can be edited properly. Some of the common mistakes that came across in the discussion were changing camera angles while the interviewee/interviewer was talking according to our tutor that creates distraction and looses audience's attention and other things such as light and sound.
After looking at everyone's we were glad that we didnt have any silly errors like some of the other groups did. We even learnt a bit on cinematography in one of the group's works.
I think it was a good idea going through the works this helped me a lot and my group members, hopefully the lessons we learned will help us in our editing process and in future if we plan to get behind the cameras.
Overall I was pretty happy with my group and efforts by our group members, our video looks pretty good and it was great fun shooting with them as seen in the pictures in the previous posts by others!
-Shreshta.B.
After looking at everyone's we were glad that we didnt have any silly errors like some of the other groups did. We even learnt a bit on cinematography in one of the group's works.
I think it was a good idea going through the works this helped me a lot and my group members, hopefully the lessons we learned will help us in our editing process and in future if we plan to get behind the cameras.
Overall I was pretty happy with my group and efforts by our group members, our video looks pretty good and it was great fun shooting with them as seen in the pictures in the previous posts by others!
-Shreshta.B.
Sunday, April 19, 2009
Plz, watch the ad from RSPCA
Plzease, watch the video that I found and it is also from RSPCA.
http://www.youtube.com/watch?v=lehXns1B7FM
This story of this video, like people ignoring a dog and dog wants to get attention from people is that I wanted to use for our 2nd film, advertisement. (Actually it is more likely to promote for abandoned animal’s donation, but I like beginning part of the video and think it is quite same story that I thought before)
Also, I think the video is well-organized with the background music and narration.
Anyway, it will be useful to make and edit about our 2nd film...
enjoy watching it quys :-D~
http://www.youtube.com/watch?v=lehXns1B7FM
This story of this video, like people ignoring a dog and dog wants to get attention from people is that I wanted to use for our 2nd film, advertisement. (Actually it is more likely to promote for abandoned animal’s donation, but I like beginning part of the video and think it is quite same story that I thought before)
Also, I think the video is well-organized with the background music and narration.
Anyway, it will be useful to make and edit about our 2nd film...
enjoy watching it quys :-D~
About our 2nd filming
§2nd Filming Date: 8/April/2009
§Duration of filming: about 2hours
§ Title: I think, therefore, I am
§ Essential Idea:
[Story is about..]
A dog is in a park, but he is sitting alone. There is no one who cares about him. (Looks he is lonely and wants to make friends.)
He is going around park and tries to get an attention from people. When people appear in his sight, he tries to go near to them, but people do ignore and avoid him.
Then, he goes around park to find someone who wants to be his friend and He meets a girl who is sitting on the grass and reading a book. When the dog goes close to her, she firstly ignores, but he keeps following her.
Then, she realise that the dog has been abandoned and maybe alone. She feels sorry to him and picks up the dog and hugs him. Finally, they become friends and the girl and a dog smile together.
§ Duration: 1’00”
§ Audience: 15~30 years old people (Young Generation)
§ Context: TV and Internet
§ Platform: Public Advertisement
About 1st filming
§ Essential Idea:
The film is about the serious problem of animal abandonment and the role of RSPCA in the society. It gives information, which are how serious the issue is now and how RSPCA try to deal with as well, to viewers.
The filming is interview with the Education Manager in RSPCA, Lauren Preston and another RSPCA staff, Stephanie. Also, with them, the interviewer is Shreshta.
§ Duration: 10’00”
The film is about the serious problem of animal abandonment and the role of RSPCA in the society. It gives information, which are how serious the issue is now and how RSPCA try to deal with as well, to viewers.
The filming is interview with the Education Manager in RSPCA, Lauren Preston and another RSPCA staff, Stephanie. Also, with them, the interviewer is Shreshta.
§ Duration: 10’00”
§ Audience: 15~30 years old people
§ Context: TV and Internet
§ Platform: TV show [Interview]
Ad - new concept (from Kayu)
Just for the sake of the ad video. We had already did it without following our intial plan. Although, it is finally finished, but it is still out of our expectation. Therefore, I want to make it looks good just to catch up whatever we missed from the original plan. Here is another idea that I want to add. It is pretty good and useful, so please groupmates, think about it.
For the final one, we have few scenes with my dog following Yammi, which Yammi just walk away and ignore it. Everytime, when each scene is done and then we have another scene which is only with words (no images but typing words) flashes out for few second (just long enough for people to read all the words). Those words can be the one which have the meaning of IGNORE. Like walk away, stay away, isolate and so on. According to the ad is in black and white, so that I suggest thoes flash out scenes should be in black background and white block words.
In the last scene, yammi stop walking away from it and pick it up. I suggest to push in one scene which says 'Stop and think about it..........................if you were one of them, what you want human do for you?' after yammi stop walking. Then when she picks it up and we finish the ad by showing another scene with saying 'That's right, its probably what they want from us.'.
Once again, I reckon this is a good idea, please think about it.
For the final one, we have few scenes with my dog following Yammi, which Yammi just walk away and ignore it. Everytime, when each scene is done and then we have another scene which is only with words (no images but typing words) flashes out for few second (just long enough for people to read all the words). Those words can be the one which have the meaning of IGNORE. Like walk away, stay away, isolate and so on. According to the ad is in black and white, so that I suggest thoes flash out scenes should be in black background and white block words.
In the last scene, yammi stop walking away from it and pick it up. I suggest to push in one scene which says 'Stop and think about it..........................if you were one of them, what you want human do for you?' after yammi stop walking. Then when she picks it up and we finish the ad by showing another scene with saying 'That's right, its probably what they want from us.'.
Once again, I reckon this is a good idea, please think about it.
Thursday, April 16, 2009
Extra element I want to add in the video (from Kayu)
We eventually have finished those two videos that we planned to make. The outcomes are pretty good and all the group members feel satisfied. However, we have not started edtiing both of them.
In this case here, I have two different new ideas that I want to add in both videos.
For the interview with staffs from RSPCA, I wish that we can add a short music sound track in the begining and even the end of the interview. That kind of music is like the really short one that plays on when TV news program begins.
(For example, like channel 7 news. Everytime when they begin and are about to end, and they play a short music sound track.) That is the one I want to add in our interview video. Since I do not want our interview be that boring by just asking questions and responding. Through playing that particular music. I want to make our interview actually looks like from some channel, but not just a random one.
For the advertisment, what I want to add in is the background music. According to my description from the last few post, where the ad will be done in black and write and no script but pictures only. This combination is so plain and bored. Just say if we add in the background music, in which it will play along from the begining till to the end of the video. I think the feeling of animal gets abandoned and the meesage that is supposed to express will be stronger.
(The background is slow, soft and can be used to present 'Depress', 'Lonely' and 'Need for help'. Like the music which plays for series and movies when there are sad sences or story.)
In this case here, I have two different new ideas that I want to add in both videos.
For the interview with staffs from RSPCA, I wish that we can add a short music sound track in the begining and even the end of the interview. That kind of music is like the really short one that plays on when TV news program begins.
(For example, like channel 7 news. Everytime when they begin and are about to end, and they play a short music sound track.) That is the one I want to add in our interview video. Since I do not want our interview be that boring by just asking questions and responding. Through playing that particular music. I want to make our interview actually looks like from some channel, but not just a random one.
For the advertisment, what I want to add in is the background music. According to my description from the last few post, where the ad will be done in black and write and no script but pictures only. This combination is so plain and bored. Just say if we add in the background music, in which it will play along from the begining till to the end of the video. I think the feeling of animal gets abandoned and the meesage that is supposed to express will be stronger.
(The background is slow, soft and can be used to present 'Depress', 'Lonely' and 'Need for help'. Like the music which plays for series and movies when there are sad sences or story.)
Wednesday, April 15, 2009
Shoot Number 2!
After doing the interview with the RSPCA we decided to do the second shoot which is a small ad about animals and animal cruelty on the 8th of April.
We decided to do the shoot at one of our group members place as he had a dog. We collected the kit and travelled for an hour to get to his place for the shoot. After we got there his dog was over excited to a big group! We shot the ad in a golf course....and had a tough tiem running ebhind the dog...
The shoot didnt really go as we planned because the dog wasnt cooperating as much...but we ended up covering pretty much of what was planned. The shoot took us about 3-4 hours and even at the end of the shoot we had no idea what were we shooting. So the editors are going to have a tough time making this ad.
The shoot was fun as well as tiring because of the distance we had to travel to get back home.... Overall I learned that animals can be a little annoying at times but we should keep ourselves in control, act calm and avoid being cruel to them!
-Shreshta.B.
We decided to do the shoot at one of our group members place as he had a dog. We collected the kit and travelled for an hour to get to his place for the shoot. After we got there his dog was over excited to a big group! We shot the ad in a golf course....and had a tough tiem running ebhind the dog...
The shoot didnt really go as we planned because the dog wasnt cooperating as much...but we ended up covering pretty much of what was planned. The shoot took us about 3-4 hours and even at the end of the shoot we had no idea what were we shooting. So the editors are going to have a tough time making this ad.
The shoot was fun as well as tiring because of the distance we had to travel to get back home.... Overall I learned that animals can be a little annoying at times but we should keep ourselves in control, act calm and avoid being cruel to them!
-Shreshta.B.
During the Holidays
During the Easter break we decided to shoot our videos...
We contacted the RSPCA and were fortunate enough to interview staffs from the RSPCA. We organised dates and times with them and conducted the interview on the 7th of April.
We interviewed Lauren Preston and Stefanie from the RSPCA. Lauren also brought a dog along with her.
The interview turned out to be really good as we got more educated on the activities of the RSPCA. Even though they have websites and other sources of spreading information this interview made me learn a lot of new things about animals which I was unaware of.
To be honest with you I am afraid of dogs or any animal but after and during the interview I was so used to seeing him around me and understanding the fact that they are just like humans in other words filled with emotions.
Lauren educated us about the RSPCA and all the activities it undertakes for the benefit of the animals. She also mentioned that we as individuals could support RSPCA not just by donating money but also by participating in events they hold such as The Walk happening this month. These events help raise awareness as well as collect money...she encouraged us to participate and through this blog we aim to raise awareness for the animals who have been victims of cruelty and injustice. Please support them in every possible way you can!
- Shreshta. B.
We contacted the RSPCA and were fortunate enough to interview staffs from the RSPCA. We organised dates and times with them and conducted the interview on the 7th of April.
We interviewed Lauren Preston and Stefanie from the RSPCA. Lauren also brought a dog along with her.
The interview turned out to be really good as we got more educated on the activities of the RSPCA. Even though they have websites and other sources of spreading information this interview made me learn a lot of new things about animals which I was unaware of.
To be honest with you I am afraid of dogs or any animal but after and during the interview I was so used to seeing him around me and understanding the fact that they are just like humans in other words filled with emotions.
Lauren educated us about the RSPCA and all the activities it undertakes for the benefit of the animals. She also mentioned that we as individuals could support RSPCA not just by donating money but also by participating in events they hold such as The Walk happening this month. These events help raise awareness as well as collect money...she encouraged us to participate and through this blog we aim to raise awareness for the animals who have been victims of cruelty and injustice. Please support them in every possible way you can!
- Shreshta. B.
Heyas, Done and Done
Okay! Now that we have done both our videos its time to actually sit down and have a look at it, firstly most of it is quite amateurish footage on the 2nd video but I am quite pleased with the 1st video. Both video obviously needs editing and will turn out better, the rushes will certainly look weird and hectic but if we take the time to cut out scenes and edit it properly I’m sure it will produce a much better result.
So overall I’m quite happy with my group, we worked hard together got everything in order when things were kind of hectic and frustrating as we have other assignments to contend with and has of equal importance we got through it all.
After editing we will use the interview as short video that we would show after our advertisement. It is a more informative form of media that we would like to show after our audience has seen our ad for those who show further interest. The interview also includes ways to help out cause and to support our campaign.
~~Timmy
So overall I’m quite happy with my group, we worked hard together got everything in order when things were kind of hectic and frustrating as we have other assignments to contend with and has of equal importance we got through it all.
After editing we will use the interview as short video that we would show after our advertisement. It is a more informative form of media that we would like to show after our audience has seen our ad for those who show further interest. The interview also includes ways to help out cause and to support our campaign.
~~Timmy
Tuesday, April 14, 2009
Editing
After finishing the two videos, we are going to cut them down into approximately 10 minutes. The first one will be about 10 minutes of interview with staff from RSPCA. The second one will be made as an 30 seconds advertisement about the ignorance of stray animals.
We have recorded the sound for the interview, but then, the second one, instead of using our voice, we are going to put a theme song of RSPCA. However, due to the possibility that Lauren, the Education Manager in RSPCA is too busy to send us the song, we will use a spare song that is sung by Akon, Lonely as the background music.
The whole group will participate in editing the video
We have recorded the sound for the interview, but then, the second one, instead of using our voice, we are going to put a theme song of RSPCA. However, due to the possibility that Lauren, the Education Manager in RSPCA is too busy to send us the song, we will use a spare song that is sung by Akon, Lonely as the background music.
The whole group will participate in editing the video
Friday, April 10, 2009
my idea of the ad (from Kayu)
Actaully, the Cat version advertisment was my idea. I perfer doing that one more than the dog one (Since it is MY idea), plus cat can stay more calm than dog in front of the camera. However, we did not have a cat, so there is no choice for us.
The cat version has the same idea as the dog one, where it is still about stray and abandon animal. All of the sences that I put in the video are from the ideas from animation which I watched before. And this time, I want to put them together to form a animal care ad an see how will it look like. (If I can, I would like to put flash or animate element in it. However, I can't)
Brief Introduction:
- A strayed cat walk up to a guy, who sits on the chair and focus on playing his PSP.
- The cat sits down in front of the guy and started making noise.
- The guy just ignore it and keep playing game.
- The cat does not give up and keep going on.
- The guy suddenly stands up and walks away from the cat.
- The cat starts following the guy.
- The guy finally stop, leave his attention from the PSP to the cat.
- He then picks up and carries the cat.
I reckon this is a better idea then the dog one which we just finished. I think if we have a cat and we could certainly make it. Anyway, it is just for sharing.
The cat version has the same idea as the dog one, where it is still about stray and abandon animal. All of the sences that I put in the video are from the ideas from animation which I watched before. And this time, I want to put them together to form a animal care ad an see how will it look like. (If I can, I would like to put flash or animate element in it. However, I can't)
Brief Introduction:
- A strayed cat walk up to a guy, who sits on the chair and focus on playing his PSP.
- The cat sits down in front of the guy and started making noise.
- The guy just ignore it and keep playing game.
- The cat does not give up and keep going on.
- The guy suddenly stands up and walks away from the cat.
- The cat starts following the guy.
- The guy finally stop, leave his attention from the PSP to the cat.
- He then picks up and carries the cat.
I reckon this is a better idea then the dog one which we just finished. I think if we have a cat and we could certainly make it. Anyway, it is just for sharing.
Thursday, April 9, 2009
Second Shooting - Advertisement
We filmed the second video (short one) yesterday at Matraville where Kayu lives. We met up at about 1.30pm and went to Matraville together by bus. Even though we were very tired of long trip to Matraville (takes about 45mins from central), as soon as we arrived Matraville, the fresh air and beautiful view of sea cheered us up. We brought Kayu’s dog, Arbie outside and looked for good location to shoot the film. There were two locations that we wanted to shoot. One was a small park near the roadway and another one was a huge park. We decided to shoot the film at the huge park because we thought that shooting at the small park can be dangerous for the dog as the park is near the roadway. Moreover, the huge park had nicer view than the small park so our group members all agreed to shoot there. After setting up the camera and all equipment, we started to shoot the film. However, the main actor, Kayu’s dog Arbie was very excited to be out from home and kept running and running. Arbie was supposed to look like depressed and lonely as Kayu’s dog was acting for an abandoned dog but Arbie was very energetic. Therefore, we had to wait Arbie for a while to be calm and relax. We mainly used mid shot, wide shot, pan and one close up shot at the end. Also, we had to try not to show our shadow in the frame. After having a lot of NGs, we were able to finish the filming after 2 hours.
I realised that filming animals is very difficult and hard job. The film did not perfectly approach what we had planned but we all did the best to shoot good advertisement.
I realised that filming animals is very difficult and hard job. The film did not perfectly approach what we had planned but we all did the best to shoot good advertisement.
Wednesday, April 8, 2009
Second video - Ads (from Kayu)
That was the first time for my group mates to visit Matraville. However, the shooting location like the pavement we found was not the one that we expected. like the pavement is so narrow, and too near the road, just in case my dog will run away and get locked down by vehicle So that, we finally change the shooting place to a huge and empty park ovaluin which it is just few munites walking from my house.
Once we changed the location, and the idea that we planed in the first place has to be changed as well. Since there is no way to achieve any of the points which I mentioned in my pervious post, also that feeling of abandoned animal will be gone.
Then we spent 15 minutes to figure another simliar idea, and this time is not about abandoned animal, but stray animal.
New idea introduction:
-Have my dog to follow Yammi (She becomes our actor) for few sences while Yammi is doing different things in each sence.
-Yammi will just keep ignoring it.
-Yammi will pick up and carry it aa the ending sence.
Even though we aim for only 1 minute and half or 2 minutes ads, however we finally took more than 3 hours, since my dog did not cooperate as usual. End up, we still finished the video and everyone feels satisfied to the 'G' sences.
Ps. We would still keep the feature as making the final product in white and black.
The only disadvantage I think to this video is where we stay in only one outdoor location. However, we can not help it just becasue for the sake of my pupil.
Once we changed the location, and the idea that we planed in the first place has to be changed as well. Since there is no way to achieve any of the points which I mentioned in my pervious post, also that feeling of abandoned animal will be gone.
Then we spent 15 minutes to figure another simliar idea, and this time is not about abandoned animal, but stray animal.
New idea introduction:
-Have my dog to follow Yammi (She becomes our actor) for few sences while Yammi is doing different things in each sence.
-Yammi will just keep ignoring it.
-Yammi will pick up and carry it aa the ending sence.
Even though we aim for only 1 minute and half or 2 minutes ads, however we finally took more than 3 hours, since my dog did not cooperate as usual. End up, we still finished the video and everyone feels satisfied to the 'G' sences.
Ps. We would still keep the feature as making the final product in white and black.
The only disadvantage I think to this video is where we stay in only one outdoor location. However, we can not help it just becasue for the sake of my pupil.
Ello, 2nd Video Gone-skees
Well our 2nd video is done and done; we had all met up at CPSU building, and took the bus to Matraville (worst bus ride ever). We had taken a short break at Kayu house, we were all fatigued by that gruelling bus ride and needed a rest.
After that, we all carried the equipment and we got straight into it; we travelled down to the park oval near his house and begun planning and positioning our shots and actors. Kayu’s dog however was a little over excited as we took him for a long walk. His dog ran frantically everywhere with us chasing and attempting to catch him throughout the first hour. -_-
The only challenge was nothing other than getting him to obey and follow our commands, although it is what we expected. But in the end, no technical errors and complications were encountered everything went according to plan. We had improvised a few scenes and shots because we had to longer time than what we expected (a good 2 hours). Filming a dog is difficult. Thought this video did seem amateurish in terms of wobbly camera, unplanned and unprofessional acting, we did finish it.
But in terms of filming, fine weather, no public interference and everyone was there so we got the job done and that’s all that matters. Both videos done.
~~Timmy
After that, we all carried the equipment and we got straight into it; we travelled down to the park oval near his house and begun planning and positioning our shots and actors. Kayu’s dog however was a little over excited as we took him for a long walk. His dog ran frantically everywhere with us chasing and attempting to catch him throughout the first hour. -_-
The only challenge was nothing other than getting him to obey and follow our commands, although it is what we expected. But in the end, no technical errors and complications were encountered everything went according to plan. We had improvised a few scenes and shots because we had to longer time than what we expected (a good 2 hours). Filming a dog is difficult. Thought this video did seem amateurish in terms of wobbly camera, unplanned and unprofessional acting, we did finish it.
But in terms of filming, fine weather, no public interference and everyone was there so we got the job done and that’s all that matters. Both videos done.
~~Timmy
Tuesday, April 7, 2009
Ready for the next video (from Kayu)
Just after our first video gets done, then we were thinking about when to do the second videos, which are the advertisings I mentioned in my first posts.
For our intially idea, we were planning to do two different advertisings. In which one is taken with a pupil and another one is taken with a cat. Even though they are two different version, and both of them are trying to do promotion for animal care welfare.
However, we were told by the lecturer before the Easter break that one advertising is actually enough, but we can do both if we want. In fact, I am the only one who has a pupil to take this video, plus there is nowhere for us to get a cat. So, we could only give up the cat one. Since we have to finish all the filming during the Easter break, and we end up decided to do it on Wednesday, which is just the day after we have done the interview.
Brief introduction of the ad:
- A quiet location which does not have too much people on the street.
- Make the dog looks dirty, so it seems like abondanded.
- Film the video on the pavement.
- Have the dog lies on the side of the pavement, and then people walk pass and ignore it.
- (for the point above) Just a wide short to the DOG, then only can see the feet of people walk pass it.
- Finally, a pair of feet stop and a pair of hands pick it up.
- Whole video is filmed in black and white only.
The above point are the idea of our adv video, but we do not expect that we can achieve every single points there. Since that we are taking video with an animal, expecially my dog is a bit active and hardly listen to any command.
Ps. The shooting location we pick is my subrub (Matraville). It is quiet (You can seldomly find people on the street). Plus I can not be able to take my dog out of the subrub.
For our intially idea, we were planning to do two different advertisings. In which one is taken with a pupil and another one is taken with a cat. Even though they are two different version, and both of them are trying to do promotion for animal care welfare.
However, we were told by the lecturer before the Easter break that one advertising is actually enough, but we can do both if we want. In fact, I am the only one who has a pupil to take this video, plus there is nowhere for us to get a cat. So, we could only give up the cat one. Since we have to finish all the filming during the Easter break, and we end up decided to do it on Wednesday, which is just the day after we have done the interview.
Brief introduction of the ad:
- A quiet location which does not have too much people on the street.
- Make the dog looks dirty, so it seems like abondanded.
- Film the video on the pavement.
- Have the dog lies on the side of the pavement, and then people walk pass and ignore it.
- (for the point above) Just a wide short to the DOG, then only can see the feet of people walk pass it.
- Finally, a pair of feet stop and a pair of hands pick it up.
- Whole video is filmed in black and white only.
The above point are the idea of our adv video, but we do not expect that we can achieve every single points there. Since that we are taking video with an animal, expecially my dog is a bit active and hardly listen to any command.
Ps. The shooting location we pick is my subrub (Matraville). It is quiet (You can seldomly find people on the street). Plus I can not be able to take my dog out of the subrub.
First video - Interview III (from Kayu)
On the day we did the interview, the staff sent from RSPCA was an hour late, since they have transportanion problem. Moreover, the celebrity they said they would bring was not coming anymore, and therefore they have another RSPCA staff, Stefanie came with them. The rest of my group mates was so depressed by missing the celebrity (Tim said that one is a famous actor). By the way, I don't really care.
We finally mmet them and pick them up in the of the UTS library. By the time we saw the dog they brough with, and it is not a so called pupil, but a normal big size dog instead. However, we were still allowed to bring it inside the blue building.
Overall, the whole interview progressed pretty smooth and yet we did not take more than 10 NGs. Only Shreshta stuffed up a bit, since she acted nervous and scared by facing the dog. Preston and Stefanie have done the good job as well, where they share the questions just to make sure each one take equal talking.
Tim suggested a particular way to shoot the video, where is to shoot from different angles for every single questions from interview and responds from interviewees. I reckon this is a good idea, since the carmea sight will not just stay in only one direction and bored the whole video. Just for the sake of the video, we also used some camera techniques we learned from semester 3, like pant, track and tite
In the last bit of the interview, Stefanie told the story of the dog they brough and promoted RSPCA in the same time. That was a good opportunity to show that our company is actually supported by RSPCA (That's What I think). Just before they left, we had them to have a look at our media products, and both of them gave a good comment and pointed out what else we can do to improve.
PS. They really appreciate ot our work and efford.
Load of thanks for that.
We finally mmet them and pick them up in the of the UTS library. By the time we saw the dog they brough with, and it is not a so called pupil, but a normal big size dog instead. However, we were still allowed to bring it inside the blue building.
Overall, the whole interview progressed pretty smooth and yet we did not take more than 10 NGs. Only Shreshta stuffed up a bit, since she acted nervous and scared by facing the dog. Preston and Stefanie have done the good job as well, where they share the questions just to make sure each one take equal talking.
Tim suggested a particular way to shoot the video, where is to shoot from different angles for every single questions from interview and responds from interviewees. I reckon this is a good idea, since the carmea sight will not just stay in only one direction and bored the whole video. Just for the sake of the video, we also used some camera techniques we learned from semester 3, like pant, track and tite
In the last bit of the interview, Stefanie told the story of the dog they brough and promoted RSPCA in the same time. That was a good opportunity to show that our company is actually supported by RSPCA (That's What I think). Just before they left, we had them to have a look at our media products, and both of them gave a good comment and pointed out what else we can do to improve.
PS. They really appreciate ot our work and efford.
Load of thanks for that.
Second filming
As we mention before, we are going to film two videos. The first one is about the interview that we 've done with RSPCA last week. And then, it comes to our second video- about stray animals.
This is Kayu's dog and he has acted as a stray dog.
Sunny as seen in the photo was setting up the camera & actually Boae also helped the set up.
We 've been shooting in a golf course where there was a large area of grass so that we have enough space for shooting. We've tried several method making Kayu's dog, Arbee to stop running and it actually took up quite a lot of time. Sometimes, we had to catch him back in front of the camera, but then, we finally made it done.
Hell-O 1st Video Gone-skees
Alright! Today we set out for our filming of our 1st video, firstly id like to add that Lauren Preston, our interviewee and education manager of RSPCA, was concise and professional with her words. She had answered everyone of our question with confidence and most importantly detail, she went into depth about how the organisation works to protect animals as well as the psychological factor of why people actually do this horrible behaviour. Wish there was more we could do to repay her.
Every member showed up on time, the sound and video came out how we expected, though a bit of improvisation of the camera angles was used as we had originally planned to film outside Zegafredo café, but due to loud sound problems and a busy atmosphere we had to move into one of the classrooms instead which was fine so we had to adapt to our surroundings through lighting, sound and contrasting it was a fairly dim room.
Anyway, our production for our interview went all according to plan, except we had started late due the traffic problems for Lauren and her colleague Stephanie (unfortunately Israel was busy with his release of his new single as could not make it), which is understandable (Easter break). We got right into it, told them that we will be stopping and cutting each scene after every question asked, as well as letting them read the questions first so they can prepare.
So we got right into it, the questions were answered way past the amount of time and detail that I had originally expected and we had finish in record time of 50 minutes. She had brought along her pet puppy from RSPCA to add to the interview and highlighting the topic and purpose, no problems were encountered thought the dog did have some behavioural issues that include running around, restlessness and a number 2 on the carpet floor… that we subtly cleaned up and Shreshta’s fear of dogs, but she got used to it LOL.
Even after our interview is done, we took our opportunity to show them our products that we had designed as part of our other tasks. We reluctantly offered us advice to improve our current products which we are most grateful for. (Better marks…)
But all in all, we couldn’t thank Lauren, Stephanie and her dog more enough and proud of our team. Wewt.
~~Timmy
Every member showed up on time, the sound and video came out how we expected, though a bit of improvisation of the camera angles was used as we had originally planned to film outside Zegafredo café, but due to loud sound problems and a busy atmosphere we had to move into one of the classrooms instead which was fine so we had to adapt to our surroundings through lighting, sound and contrasting it was a fairly dim room.
Anyway, our production for our interview went all according to plan, except we had started late due the traffic problems for Lauren and her colleague Stephanie (unfortunately Israel was busy with his release of his new single as could not make it), which is understandable (Easter break). We got right into it, told them that we will be stopping and cutting each scene after every question asked, as well as letting them read the questions first so they can prepare.
So we got right into it, the questions were answered way past the amount of time and detail that I had originally expected and we had finish in record time of 50 minutes. She had brought along her pet puppy from RSPCA to add to the interview and highlighting the topic and purpose, no problems were encountered thought the dog did have some behavioural issues that include running around, restlessness and a number 2 on the carpet floor… that we subtly cleaned up and Shreshta’s fear of dogs, but she got used to it LOL.
Even after our interview is done, we took our opportunity to show them our products that we had designed as part of our other tasks. We reluctantly offered us advice to improve our current products which we are most grateful for. (Better marks…)
But all in all, we couldn’t thank Lauren, Stephanie and her dog more enough and proud of our team. Wewt.
~~Timmy
First Shooting – Interview with RSPCA Staff
After keep contacting RSPCA through email for about a month, we managed to have an appointment with RSPCA staff, Lauren and Stephanie. Our group members met at 12.30 in front of CPSU and picked up the camera kit. We moved to the blue building and prepared for the shooting such as setting up the camera and rehearsing the interview question while we were waiting for RSPCA staff.
After they arrived, we started shooting the video. They brought a lovely dog that is waiting to be adopted, so we decided to shoot the interview with the dog. Shreshta was an interviewer and she gave them the interview question lists and let them to read. As our group planned, the most of the shots size were mid shot and little bit of close up shot. We had several NGs because of the playful dog but we were able to finish the filming with good shots with good interview.
The interview video contains the general roles of RSPCA and issues and story of abandoned animals. They emphasised that there are lot of animals which need help and support in the interview. This video also will be very helpful for the campaign we are promoting because the interview gives a lot of information that people don’t know.
It was very good time with Lauren, Stephanie and our group members. Even though our shooting was a bit unprofessional but we had good experience of shooting video.
After they arrived, we started shooting the video. They brought a lovely dog that is waiting to be adopted, so we decided to shoot the interview with the dog. Shreshta was an interviewer and she gave them the interview question lists and let them to read. As our group planned, the most of the shots size were mid shot and little bit of close up shot. We had several NGs because of the playful dog but we were able to finish the filming with good shots with good interview.
The interview video contains the general roles of RSPCA and issues and story of abandoned animals. They emphasised that there are lot of animals which need help and support in the interview. This video also will be very helpful for the campaign we are promoting because the interview gives a lot of information that people don’t know.
It was very good time with Lauren, Stephanie and our group members. Even though our shooting was a bit unprofessional but we had good experience of shooting video.
Sunday, April 5, 2009
Responsible pet ownership
A pet has been peoples friend for their life and also, brought untold joy and reward to people’s family, providing companionship, affection and health benefits, as well as teaching children responsibility and compassion.
However, according to RSPCA, “ in the last year, around 135,000 sick, injured, lost, neglected, or abandoned animals passed through RSPCA shelters across Australia.”
So, RSPCA suggest that if people want to adopt and have a pet, they need to be willing and able to take the significant responsibility before bringing pet as a new family member. In other words, a pet requires an enormous responsibility which should not be taken lightly.
RSPCA listed several questions that potential pet owners need to consider before they buy and bring a new pet. The questions include:
However, according to RSPCA, “ in the last year, around 135,000 sick, injured, lost, neglected, or abandoned animals passed through RSPCA shelters across Australia.”
So, RSPCA suggest that if people want to adopt and have a pet, they need to be willing and able to take the significant responsibility before bringing pet as a new family member. In other words, a pet requires an enormous responsibility which should not be taken lightly.
RSPCA listed several questions that potential pet owners need to consider before they buy and bring a new pet. The questions include:
• Why do you want a pet? – for companionship, protection or exercise?
• How much time are you able to commit to caring for your pet?
• Are your prepared for the effects on your home? - from ‘accidents’ on the floor to pet hair on your clothes and furniture?
• What if your circumstances or lifestyle change?
- for example, if you travel, move house, change job or want to start a family.
• Can you afford all the ongoing expenses associated with owning a pet? (including food and supplies, obedience training, veterinary bills etc.)
Animals are one of the most valuable friends and people canot live happily without pets, animals. Therefore, we should consider and take care about animals and their issues on the abandonment.
Saturday, April 4, 2009
Hay ! All Planned
Okies! We have laid out our time for our shoots so we can get down to progressing. We have booked the camera kit for the Easter break for our shoot time which will take place on both a Monday and the following day Tuesday. I have made arrangements with a representative of RSPCA who happens to be the education manager whose name is Lauren Preston. Not only did she agree to participate and take the time to travel to the city from Wollongong, she offered to invite celebrity hip-hop singer Israel to join as well as he worked closely with RSPCA in promotion for animal rights and welfare.
At first I was very surprised that she offered to do all this for us, but then I though why would she take us so seriously even if we are just a bunch of students working on a project. Guess there are quite a lot of nice people out there.
So now it’s a matter of making sure we have everything prepared, we have already discussed the location of where we are filming. The interview will be conducted outside Insearch Blue building, in an open area near the Zegafredo café to give it a livelier atmosphere of the city crowd and traffic, we don’t want it to be silent, it may bore people.
As for the advertisement, one of our members, Kayu, volunteered that we use a large park oval near his suburb of Matraville for shooting as it is a natural spot and a large open space to camera positioning, as well as lending us his pet dog. This is selected because we took into account that many stray and homeless dogs would venture into parks, so that location would fit the plot of our video.
~~Timmy
At first I was very surprised that she offered to do all this for us, but then I though why would she take us so seriously even if we are just a bunch of students working on a project. Guess there are quite a lot of nice people out there.
So now it’s a matter of making sure we have everything prepared, we have already discussed the location of where we are filming. The interview will be conducted outside Insearch Blue building, in an open area near the Zegafredo café to give it a livelier atmosphere of the city crowd and traffic, we don’t want it to be silent, it may bore people.
As for the advertisement, one of our members, Kayu, volunteered that we use a large park oval near his suburb of Matraville for shooting as it is a natural spot and a large open space to camera positioning, as well as lending us his pet dog. This is selected because we took into account that many stray and homeless dogs would venture into parks, so that location would fit the plot of our video.
~~Timmy
Friday, April 3, 2009
Short Video/Advertisement Example
I found interesting advertisement from RSPCA~:-)
http://www.youtube.com/watch?v=tz6M7mjhSTU
But it is not playing video and shows pictures of animals with kids’ narrations, like it seems that kids are telling the stories through the eyes of animals.
I think it is more likely to say that kids should be aware of ethical treatment of animals and kids are kind of people who torture animals grow up to do a lot worse.
I know it is not about abandoned animals (it is about violence to animals) but the style of advertisement is quite interesting. I think it will be useful to think about what we are going to take for 2nd video/ advertisement.
After you watched it, we can discuss it later.
Anyway, enjoy watching it~
http://www.youtube.com/watch?v=tz6M7mjhSTU
But it is not playing video and shows pictures of animals with kids’ narrations, like it seems that kids are telling the stories through the eyes of animals.
I think it is more likely to say that kids should be aware of ethical treatment of animals and kids are kind of people who torture animals grow up to do a lot worse.
I know it is not about abandoned animals (it is about violence to animals) but the style of advertisement is quite interesting. I think it will be useful to think about what we are going to take for 2nd video/ advertisement.
After you watched it, we can discuss it later.
Anyway, enjoy watching it~
Thursday, April 2, 2009
Hai Finalising our Ideas
Alrighty, we’ve finalised, I mean it this time… our ideas for both our videos have been discussed and we as a group has agreed to the following ideas:
Formal Interview:
• A formal interview with the staff representative of RSPCA
• Various questions about animal welfare organisations, issues, and future plans will be answered.
• An informative video to raise social awareness about our topic.
• Roughly ~10 – 15 minutes long.
Video Advertisement:
• A short advertisement video that will include a short plot, not too complicated about a stray dog that has been abandoned by his previous owners.
• His wonders around a park oval alone.
• He attempts the gains the attention of various residents that stroll through the park.
• Most of the residents ignore him but eventually one person will pay attention is his plead and take him in as his own pet.
• Roughly ~ 2 – 3 minutes long.
Target Audience:
Our target audience will be aimed towards international students from UTS Insearch as through a survey I have conducted throughout different classes from different faculties many international survey were not aware of such organisations dedicated to the safety and well being of animals. So we designed this video to actually inform and raise awareness about this issue and that there a people that actually take this seriously.
That is the rundown of the final idea we have for our videos. We are planning to being production for these videos during the Easter break that we have, it not only provides us more freedom to move around but also suit everyone’s time as they all have other events and activities to attend to. But the exact time for shooting will still be finalised, it is just a matter of getting and booking the equipment that we will need. Pre-emptive preparation will save us a heck of a lot of time, so that we can get straight into it.
~~Timmy
Formal Interview:
• A formal interview with the staff representative of RSPCA
• Various questions about animal welfare organisations, issues, and future plans will be answered.
• An informative video to raise social awareness about our topic.
• Roughly ~10 – 15 minutes long.
Video Advertisement:
• A short advertisement video that will include a short plot, not too complicated about a stray dog that has been abandoned by his previous owners.
• His wonders around a park oval alone.
• He attempts the gains the attention of various residents that stroll through the park.
• Most of the residents ignore him but eventually one person will pay attention is his plead and take him in as his own pet.
• Roughly ~ 2 – 3 minutes long.
Target Audience:
Our target audience will be aimed towards international students from UTS Insearch as through a survey I have conducted throughout different classes from different faculties many international survey were not aware of such organisations dedicated to the safety and well being of animals. So we designed this video to actually inform and raise awareness about this issue and that there a people that actually take this seriously.
That is the rundown of the final idea we have for our videos. We are planning to being production for these videos during the Easter break that we have, it not only provides us more freedom to move around but also suit everyone’s time as they all have other events and activities to attend to. But the exact time for shooting will still be finalised, it is just a matter of getting and booking the equipment that we will need. Pre-emptive preparation will save us a heck of a lot of time, so that we can get straight into it.
~~Timmy
Wednesday, April 1, 2009
My suggestion to our short film (advertisement)
Hello members.
Sunny and I found a very useful video from YouTube which is an advertisement of RSPCA called ‘Pip the Dog’. I thought it might be very helpful for our film project. In the advertisement, a lonely dog is sitting alone in the street and watching people walking. The dog needs help but people ignore the dog. At the same time, a sad mood of violin music is playing and this music is well matched with the lonely dog. The smooth camera movements and good shots of the dog work well in the advertisement. Especially, the texts that come up in the middle of the ad (with 135,000 animals in care each year) helped people to guess what the ad is about. This ad delivers a message to people that there are a lot of abandoned animals exist so they need your help and donation.
For our group’s advertisement, let’s follow the general concept of the RSPCA ad but little bit differently. For example, instead of using sad violin music, let’s use the ‘lonely’ by Akon as a background song. The song is quite cute and the lyrics of the song will match with the abandoned dog. Also, instead of the message of ‘we need your donation’ (RSPCA ad), our film tries to give a message of ‘They need friends who can give them love’.
Watch the ad from RSPCA
Click -> http://www.youtube.com/watch?v=lehXns1B7FM
Sunny and I found a very useful video from YouTube which is an advertisement of RSPCA called ‘Pip the Dog’. I thought it might be very helpful for our film project. In the advertisement, a lonely dog is sitting alone in the street and watching people walking. The dog needs help but people ignore the dog. At the same time, a sad mood of violin music is playing and this music is well matched with the lonely dog. The smooth camera movements and good shots of the dog work well in the advertisement. Especially, the texts that come up in the middle of the ad (with 135,000 animals in care each year) helped people to guess what the ad is about. This ad delivers a message to people that there are a lot of abandoned animals exist so they need your help and donation.
For our group’s advertisement, let’s follow the general concept of the RSPCA ad but little bit differently. For example, instead of using sad violin music, let’s use the ‘lonely’ by Akon as a background song. The song is quite cute and the lyrics of the song will match with the abandoned dog. Also, instead of the message of ‘we need your donation’ (RSPCA ad), our film tries to give a message of ‘They need friends who can give them love’.
Watch the ad from RSPCA
Click -> http://www.youtube.com/watch?v=lehXns1B7FM
Yo, Our Design so far
I’ve finally got my design done as well as the “final” finalisation of our ideas. But first with my design, I included a image of a white Sumatran tiger that is obviously a very rare and endangered animal which emphasises our topic of animal welfare. I found the image online but I had further sharpened and erased half the image, I feel that it not only saves space to the name and other various doodads but is a more visually appealing way to emphasise that the image of the tiger is fading and without animal welfare preserving their safety, the “image” will eventually disappear aka. Deeper meaning.
As with the vines, it adds a more natural effect the image, serving as a nice doodad as well as a suitable atmosphere and feel for the campaign name. But all in all it’s a visual extra for decoration.
The font I think suits the name, nothing too fancy as it would only exaggerate the layout of the logo which we don’t want which will only make the image too busy for everyone to really analyse and take in.
Take a look…
Front
Back
The ideas we have decided to do was to create a long video that will be the interview with the RSPCA official, second the 1 advertisement for our campaign. We had originally planned to create 2 but due to a strict time frame we have no choice to plan the production of 2 videos, it won’t affect our entire “feel” of the campaign but will just demean the message of our campaign just a tad bit.
Again our group has been working hard on preparing other work for other elements of the company and campaign, the theme and plot of our videos will be discussed and hopefully finalised ASAP. The amount of workload that we are undergoing is not only stressful but has forced us to prioritise our work.
~~Timmy
As with the vines, it adds a more natural effect the image, serving as a nice doodad as well as a suitable atmosphere and feel for the campaign name. But all in all it’s a visual extra for decoration.
The font I think suits the name, nothing too fancy as it would only exaggerate the layout of the logo which we don’t want which will only make the image too busy for everyone to really analyse and take in.
Take a look…
Front
Back
The ideas we have decided to do was to create a long video that will be the interview with the RSPCA official, second the 1 advertisement for our campaign. We had originally planned to create 2 but due to a strict time frame we have no choice to plan the production of 2 videos, it won’t affect our entire “feel” of the campaign but will just demean the message of our campaign just a tad bit.
Again our group has been working hard on preparing other work for other elements of the company and campaign, the theme and plot of our videos will be discussed and hopefully finalised ASAP. The amount of workload that we are undergoing is not only stressful but has forced us to prioritise our work.
~~Timmy
Monday, March 30, 2009
First filming
After emailing the Education Manager in RSPCA, Lauren Preston for 2 weeks. We have finally reached a day with each other in arranging an interview as our qualitative research.
The interview is going to be about 10 minutes long and the content would be cover on the problem of animal abandonement and the role of RSPCA in the society.
The interview is going to be about 10 minutes long and the content would be cover on the problem of animal abandonement and the role of RSPCA in the society.
Lauren and another staff, Stephanie brought a dog waiting to be adopted for our interview. The interview took place at a classroom in blue building.
This is our photo!!
The whole filming ended successfully and although there were some NGs during the filming because of the dog but finally we made it to be completed!
A story on animal torture
Hi I found this online while doing my research thought I'll share it with you...
"A Pennsylvania dog groomer has been ordered to stand trial on animal cruelty charges for selling “gothic kittens” with ear, neck and tail piercings.
Holly Crawford’s home outside Wilkes-Barre was raided Dec. 17 after the county Society for the Prevention of Cruelty to Animals got a tip.
A prosecutor says Crawford inflicted pain on the cats, which were listed for sale for hundreds of dollars on the Internet. Crawford’s attorney says state law says nothing about piercing cats or docking their tails.
At a preliminary hearing Tuesday, Wilkes-Barre District Judge Paul Hadzick called it a gray area that needs to be decided by a trial judge or jury."
This story is unbelieveable but unfortunately is true. After doing everything the guy who does the piercing says "Trust me, the cat didn’t feel any pain. I used ice cubes and put a potato behind his ear and heated up the needle with a Bic lighter before I jabbed it through".
As if he could understand what the poor cat was going through. Such people in my suggestion should be tortured and tortured until they realise that torturing an animal is a crime and is no less than breaking a law.
-Shreshta. B.
"A Pennsylvania dog groomer has been ordered to stand trial on animal cruelty charges for selling “gothic kittens” with ear, neck and tail piercings.
Holly Crawford’s home outside Wilkes-Barre was raided Dec. 17 after the county Society for the Prevention of Cruelty to Animals got a tip.
A prosecutor says Crawford inflicted pain on the cats, which were listed for sale for hundreds of dollars on the Internet. Crawford’s attorney says state law says nothing about piercing cats or docking their tails.
At a preliminary hearing Tuesday, Wilkes-Barre District Judge Paul Hadzick called it a gray area that needs to be decided by a trial judge or jury."
This story is unbelieveable but unfortunately is true. After doing everything the guy who does the piercing says "Trust me, the cat didn’t feel any pain. I used ice cubes and put a potato behind his ear and heated up the needle with a Bic lighter before I jabbed it through".
As if he could understand what the poor cat was going through. Such people in my suggestion should be tortured and tortured until they realise that torturing an animal is a crime and is no less than breaking a law.
-Shreshta. B.
Camera Angles,Sizes and Movements
Hello, members, it's Boae!
I'd like to have a review of camera angles, sizes and movements that we have learnt in the last semester. We have to use the camera in a right way so that we can have beaufiful shots for our film. I found a useful website that introduce the basic information of camera sizes, angles and movements. This will help you guys to remind what we have learnt in the semester 3, and it is good to remember the visual literacy so that we can plan the shots for each scenes to look the best.
For the first film, as it is an interview with people from RSPCA, we will mainly use mid shots and close up shots. When we want to shoot all people including interviewer and interviewees in one screen, we will use wide shot or panning.
For the second film (advertisement), as we have decided to film in a park, we will mostly use wide shots to view the park and dog at the same time. Using close up shots of dog will be good when we want to catch the dog's emotional face. Anyway, Let's try to use variety of sizes, angels and movements in our film.
Source from http://portals.studentnet.edu.au/literacy/Minisites/SCEGGSDarlinghurstrevised/vliteracy/shots.htm
I'd like to have a review of camera angles, sizes and movements that we have learnt in the last semester. We have to use the camera in a right way so that we can have beaufiful shots for our film. I found a useful website that introduce the basic information of camera sizes, angles and movements. This will help you guys to remind what we have learnt in the semester 3, and it is good to remember the visual literacy so that we can plan the shots for each scenes to look the best.
For the first film, as it is an interview with people from RSPCA, we will mainly use mid shots and close up shots. When we want to shoot all people including interviewer and interviewees in one screen, we will use wide shot or panning.
For the second film (advertisement), as we have decided to film in a park, we will mostly use wide shots to view the park and dog at the same time. Using close up shots of dog will be good when we want to catch the dog's emotional face. Anyway, Let's try to use variety of sizes, angels and movements in our film.
Camera Sizes
Shot | Code | Description | Purpose | Example |
| Extreme close-up | ECU | This is a very close shot showing the detail of an object or the physical features of a person. | To make the viewer aware of some specific detail in the film. It can be used to heighten tension. |  |
| Very close-up | VCU | This is a face shot taken from the mid-forehead to above the chin. | This shows the close detail of the character's eyes and mouth. It can be used to heighten tension. | |
| Big close-up | BCU | This is full head height and the head takes up the entire screen. It contains little or no background. | This shows the detail of the character’s face. | |
| Close-up | CU | This is a shot taken of a person’s head from just above the head to the top of the upper chest. It can also be used to film an object at close range. It contains little or no background. | This used to introduce a character and allows the character to show emotions. It can be used to heighten tension. | |
| Medium close-up | MCU | This shows the upper half of the body. The shot is taken from the above the head to lower chest. | Good for conversation between two characters. | |
| Medium shot | MS | This shows half of the body. The shot is taken from above the head to just below the waist. | This allows you to get to know the character more closely by viewing their facial expressions and body language. | |
| Medium long shot | MLS | This shows the whole person as well as some of the background. | Places the person in context. | |
| Long shot | LS | This shows the whole person and other characters, but the background dominates the shot. | This allows the viewer to understand the relationship between the characters and their environment. | |
| Extra long shot | ELS | This shows the landscape of the film or a barely visible character in the distance of a background. | This gives information to the viewer about where the action is to take place. It often sets the atmosphere of a film. | |
Camera Angles
Angle | Description | Purpose | Example |
| High | The camera is placed above and looks down on the subject or object. | It is used to make the character look small and also indicate that the character is weak or inferior. | |
| Eye | An eye angle places the audience on eye-level with the character. | It is used to indicate that the character is on equal footing with the audience. It suggests reality. | |
| Low | The camera is placed looking up on the subject or object. | It is used to make the character look big and indicates that the character is powerful and dominant. | |
| Overhead/ Bird's eye | The camera is placed overhead or directly above the object or scene. | Characters and objects are made to look small and vulnerable. A character or object could be followed at a different speed or pace. | |
Camera Movements
Angle | Description | Purpose | Example |
| Zoom | The camera moves towards or away from a particular object. | It is used to make objects appear closer or further away. |
|
| Panning | The camera turns from side to side, i.e. from left to right or right to left. | It is often used in the opening scene of a movie or can be used to show the landscape from the view of the characters. |
|
| Tilt | The camera moves diagonally from the top to the bottom of the frame. | It is used to show the character from head to toe and can emphasize size. It can also indicate speed and reaction. |
|
| Dolly | The camera moves towards or away from the character. The camera is often placed on wheels to allow for a smooth movement. | It allows you to follow the characters or the action, from one place to another. | |
| Tracking | The camera moves along with the actors or the action. The camera is usually on wheels. | It engages the viewer in the action where they can feel part of it. | |
Source from http://portals.studentnet.edu.au/literacy/Minisites/SCEGGSDarlinghurstrevised/vliteracy/shots.htm
Saturday, March 28, 2009
Short Video Example
Hi. This is Boae Kang, a member of Big Cat Media. We are currently producing a campaign called ‘Mate in Love: I think Therefore I am’ to give people awareness of abandoned animals and need for animal protection. Our project aim is based on RSPCA and we will emphasize on the importance of animals welfare in our video projects. I found a short video from RSPCA. It will help us to get some idea for our video project. Thank you and enjoy.
YouTube video Click RSPCA advert - I'm an animal, help me out
Thursday, March 26, 2009
Hiya, Our Roles
Our roles and responsibilities were addressed to the members of group which include Boae Kang, Sunny Choi, Shreshta Belani, Yammi Lee, Kayu Lee and me ( Tim He -_- ).
Our group roles for the production of our video are as follows:
Producer/Production Manager: Yammi & Shreshta
Director/Writer: Sunny & Boae
Camera Operator: Tim
Sound Recordist: Kayu
Every role was carefully thought and planned as we discussed and explored each others strengths and how experienced and comfortable they are with performing their assigned roles. By assigning roles that they show interest and enjoy they are more likely to perform with better precision and quality
At the moment what we have decided to do (although it is subject to change), was the create 3 video one being a long formal video and another 2 which are short advertisements.
It is a great way to sell the campaign’s idea one through a formal interview with an official source and another 2 for short advertisements that would be shown at presentations as well as on our website that we have created.
Podcasts will also be made through a series of interviews through a sound recording device that we will implement while the interview is underway.
With that said, the name of our company has also gone under discussion, as the name IOPA (International Organisation for the Protection of Animals) was too long and was not “catchy” name for someone to actually remember. So we had come up with Tiger Media, which we thought was a good idea, but after further reconsideration we had come up with Big Cat Media, which was original and related to topic of animal welfare seeing that Tigers are treated as a form of endangered species. We have decided to stick with our campaign name Mates In Love, people showed interest and believed it to be a heart warming name of an animal campaign.
With the logo I have started to think of possible design elements for it and hopefully I can get it done as soon as possible, for the rest of the group to see. It is important because not only will it be the basis of our video logo but will serve as the primary visual identity for our campaign and company as a whole.
I am quite happy with the progress with my group as everyone seems to acknowledge each other, hear each other out as well as share the work that we expected and assigned to do, overall I’m quite contempt with my group at the moment.
Hopefully finish the design by next week.
~~ Timmy
Our group roles for the production of our video are as follows:
Producer/Production Manager: Yammi & Shreshta
Director/Writer: Sunny & Boae
Camera Operator: Tim
Sound Recordist: Kayu
Every role was carefully thought and planned as we discussed and explored each others strengths and how experienced and comfortable they are with performing their assigned roles. By assigning roles that they show interest and enjoy they are more likely to perform with better precision and quality
At the moment what we have decided to do (although it is subject to change), was the create 3 video one being a long formal video and another 2 which are short advertisements.
It is a great way to sell the campaign’s idea one through a formal interview with an official source and another 2 for short advertisements that would be shown at presentations as well as on our website that we have created.
Podcasts will also be made through a series of interviews through a sound recording device that we will implement while the interview is underway.
With that said, the name of our company has also gone under discussion, as the name IOPA (International Organisation for the Protection of Animals) was too long and was not “catchy” name for someone to actually remember. So we had come up with Tiger Media, which we thought was a good idea, but after further reconsideration we had come up with Big Cat Media, which was original and related to topic of animal welfare seeing that Tigers are treated as a form of endangered species. We have decided to stick with our campaign name Mates In Love, people showed interest and believed it to be a heart warming name of an animal campaign.
With the logo I have started to think of possible design elements for it and hopefully I can get it done as soon as possible, for the rest of the group to see. It is important because not only will it be the basis of our video logo but will serve as the primary visual identity for our campaign and company as a whole.
I am quite happy with the progress with my group as everyone seems to acknowledge each other, hear each other out as well as share the work that we expected and assigned to do, overall I’m quite contempt with my group at the moment.
Hopefully finish the design by next week.
~~ Timmy
Wednesday, March 25, 2009
First video - Interview II (from Kayu)
So, the first step is done already. Afterwards, we decided and made few questions for Lauren during the interview. There are about 5 to 6 questions which can allow the video last for at least 8 to 10 minutes. Morever, those questions are focusing on the the area of RSPCA, like what is thier job, what is their object, how do they help animal and so on. Our question is to make the whole interview go smooth and let Lauren to be more comfortable to say as much as she could.
We have send Lauren the quesrtions we just made, just to let her perpare. Morover, Lauren decided to bring a pupil and a celebrity who works for RSPCA and will do part of the interview as well.
After the interview, perhaps we would like to ask Lauren to make comment on our self - designed media products which are for the othe relevant subjet. Since I reckon her professional experience from working in RSPCA would help just to gain good improvement in our animal care organization.
We have send Lauren the quesrtions we just made, just to let her perpare. Morover, Lauren decided to bring a pupil and a celebrity who works for RSPCA and will do part of the interview as well.
After the interview, perhaps we would like to ask Lauren to make comment on our self - designed media products which are for the othe relevant subjet. Since I reckon her professional experience from working in RSPCA would help just to gain good improvement in our animal care organization.
Video found during research
Hi I just found this video on some website while doing my research. This video is about animal testing. According to some people animals are being tortured and killed in the name of science. They are being tested upon with new experiments which might be good for the future of humans. Studies suggets that science does this because humans and animals are similar but when it comes to humanity and justice they argue that both are different and shouldnt be linked together or humans are more superior. This video about animal testing is a voice raised to stop torturing animals and killing them for science,
http://www.petatv.com/tvpopup/video.asp?video=testing123&Player=wm
I found the cinematography of this video very interesting. The back to back shots of animals and words such as pain, suffer, in juxtaposition with the people talking make the video very attractive. The use of the music int he video also gives it a dramatic feel and gives rise to the emotions of the audience.
This video will surely help us in shaping our ideas of our video and raise a voice against the using of animals in science.
-Shreshta.B.
http://www.petatv.com/tvpopup/video.asp?video=testing123&Player=wm
I found the cinematography of this video very interesting. The back to back shots of animals and words such as pain, suffer, in juxtaposition with the people talking make the video very attractive. The use of the music int he video also gives it a dramatic feel and gives rise to the emotions of the audience.
This video will surely help us in shaping our ideas of our video and raise a voice against the using of animals in science.
-Shreshta.B.
Monday, March 23, 2009
I found an interesting ad !! ~
Hey Guys ~ It's Sunny
I found an interesting ad made by RSPCA!
It is made in 1992 (quite old video:-b) and it mainly tries to show those pets really need their owners. Also, owners need to consider that for having and adopting pets, it requires lots of attention and care for pets because when they grow up, they need a education and more food, and when they are sick and need to go to a hospital, the cost will be expensive.
Moreover, the visual style is interesting as well. All scenes are taken as a wide shot. Also, at the center of every scene, there is a dog and with the dog, the ad plays a narration. For me, the narration evokes my sympathy as I am one of pet owner. Some parts of narration were really good and memorable. For example, it says “remember they grow up. They need good food and education”, “they need to get on family” and at the end of scene, it says “so, remember they won’t be babies forever.”
Overall, it is well-made advertisement. Also, I think it will be helpful to get some ideas for making our short film (the advertisement).
Plz. Go to http://www.youtube.com/watch?v=x4onNWSbOIw and enjoy :-D
I found an interesting ad made by RSPCA!
It is made in 1992 (quite old video:-b) and it mainly tries to show those pets really need their owners. Also, owners need to consider that for having and adopting pets, it requires lots of attention and care for pets because when they grow up, they need a education and more food, and when they are sick and need to go to a hospital, the cost will be expensive.
Moreover, the visual style is interesting as well. All scenes are taken as a wide shot. Also, at the center of every scene, there is a dog and with the dog, the ad plays a narration. For me, the narration evokes my sympathy as I am one of pet owner. Some parts of narration were really good and memorable. For example, it says “remember they grow up. They need good food and education”, “they need to get on family” and at the end of scene, it says “so, remember they won’t be babies forever.”
Overall, it is well-made advertisement. Also, I think it will be helpful to get some ideas for making our short film (the advertisement).
Plz. Go to http://www.youtube.com/watch?v=x4onNWSbOIw and enjoy :-D
Quantitative Research
We 've conducted a survey with 50 respondents in Insearch. The aim for it is to find out whether the respondents have enough awareness of animal welfare and what level they think the public in Australia are aware of animal welfare issues.
I've summarized the results as follows:
2. Do you think the public are aware of animals welfare issues?
From the above results, it proves our group is having a correct objective of making the video, that is the public is not having enough social awareness for animal welfare issues, thus there is a need for us to make the video, so that it can help to raise the awareness of animal welfare of the public.
First video - Interview (from Kayu)
Few weeks have gone, and we eventually sucessfully contact with one of the RSPCA staff through the conver conversation on phone. Her name is Lauren Preston, i forgot what is her postition in RSPCA, but she is kind of manager.
We decided to take the interview somewhere in city. We have been trying to look for a suitable location, such as UTS library, outside the front door of UTS library, coffee shop....and so on, as long as it is a place with nice atmosphere. However those places are always full of people or noise. Therefore, we have no choice and asked for permission to shoot the video inside the blue building (one of the lecture rooms in the ground floor of blue building).
It is not that easy to organize a suitable day to do the interview, since both of our side and Lauren's side have stuff to do in weekday (whatever day we say is ok and she says no, whatever day she says yes and we would not be free). Finally we jump to the conclusion and decided to do the interview on 7th of April which is during the Easter break.
Ps. During the interview, Shreshta will be the intervieweer because she has nice voice and good communication skill. Then Boea and Sunny will be the camera man and assistance, since they are good in controlling the camera and know more about the camera techniques.
We decided to take the interview somewhere in city. We have been trying to look for a suitable location, such as UTS library, outside the front door of UTS library, coffee shop....and so on, as long as it is a place with nice atmosphere. However those places are always full of people or noise. Therefore, we have no choice and asked for permission to shoot the video inside the blue building (one of the lecture rooms in the ground floor of blue building).
It is not that easy to organize a suitable day to do the interview, since both of our side and Lauren's side have stuff to do in weekday (whatever day we say is ok and she says no, whatever day she says yes and we would not be free). Finally we jump to the conclusion and decided to do the interview on 7th of April which is during the Easter break.
Ps. During the interview, Shreshta will be the intervieweer because she has nice voice and good communication skill. Then Boea and Sunny will be the camera man and assistance, since they are good in controlling the camera and know more about the camera techniques.
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