Summary of our ideas about the project

Our Team Member

-Boae
-Yammi
-Tim
-Kayu
-Sunny
-Shreshta

Our Aim and Purpose

-To raise awareness about abandoned animal and welfare
-To encourage people to know and prevent cruelty to animals
-To educate and inform people about responsibility of pet ownership

Our Target Audience

-The target audience will be generally young people of 18-35 years old who might be more concerned about animal welfare and look to charities to facilitate the changes they want to see in the treatment of animals.

Moreover, it will be targeted towards the students of UTS: Insearch, mainly the international students, to help them understand the animal rights laws and how serious it is in Australia. It is more likely targeted towards consumers who may potentially own a pet dog, which is the most common household pet.

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Key Themes - Informative
Genre - Visual Doucumentary
Viedo - 2 x short videos (ads)
1 x long video (interview)