The idea of our identity.

In another subject, comm 419, we need to set up a media company. And this company is called Big Cat Media. This name is actually not the first name we come up with. Our initial idea is called IOPA (International Organization for Protection of Animals), however, it turned out that the name is bit too long and was not easy to remember. So, we change to Big Cat Media, which our logo is a white tiger. It is becasue tigers belong to big cat groups, and they are powerful that makes our company identity becomes more dynamic but why we did't make it becoming Tiger Media?? Because, big cats are a large group of animals and tigers are just one kind of it.


So, under our company, we created a campaign named Mate In Love based on the work done by RSPCA in Australia. The name is in a hope that human could become the mate of animals with love and care. This idea is correponded to the work in RSPCA that they want to protect animals and their welfare. And through the issue of our products, the social awareness of animal welfare could be raisen.


We 've also created a slogan for our campaign which is I Think, Therefore I Am. This is actually the quote from a famous philosopher, Jean Paul Satre. We hope that the meaning of it could apply to both human and animals. It is because animals have feeling and emotions as well, they can feel just like what we do. Thus, we should show respect to them.